How to Build a Billion Dollar Business – John Sculley

INTRODUCTION

SECTION II

SECTION II

9 Videos

What’s Happening to the Middle Class

3:34

The Future Middle Class Economy

3:53

What’s Happening to Middle Managers

4:00

The Reinvention of Work

2:32

The American Advantage Permission to Fail

2:18

What Students Today Need to Know

2:53

What All Companies Need to Know Today

4:36

What Older Managers Need to Know

3:30

Why This is The Best Time Ever to Build a Billion Dollar B

3:35

SECTION III

SECTION III - STEP 1 GET READY to Build a Billion Dollar Business

7 Videos

Getting in Shape

2:57

Be Curious

1:13

Being Open Minded

1:31

Keep a Notebook

1:00

Daily Information Input

5:14

Find a Mentor

1:48

Pick a Complementary Partner

2:12

SECTION III - STEP 2 SOLVE A BILLION DOLLAR PROBLEM

5 Videos

Overview

4:57

Start With a Noble Cause

2:08

The Billion Dollar Solution

8:14

Repositioning Mountain Dew

2:33

Heinz Ketchup Plastic Bottle

1:25

SECTION III Steps 3-10

8 Videos

Step 3 Build a Customer Plan

7:09

Step 4 Proof of Concept

1:49

Step 5 Raising Capital

3:00

Step 6 Hire Experienced Talent

1:51

Step 7 Attract An A Level Board

2:50

Step 8 Get to Cash Flow Positive

2:08

Step 9 Expand to New Channels

8:17

Step 10 Monetize the Business

5:08