Lessons in Innovation Learned From a Global CEO

John Sculley is a gifted public speaker who is appreciated for his knack for explaining complex ideas in ways that are easily understandable and appealing to a wide range of audiences.

John Sculley worked closely with Steve Jobs, Bill Gates and other amazing transformational leaders to help change the world. Now he shares his personal experiences, first from Pepsi & Apple as a transformational leader in Global Economy 1.0; then, as a growth equity investor, mentor to entrepreneurs and advisor to global corporations in Global Economy 2.0.

Sculley discusses how Global Economy 2.0 has become the "virtual economy" and how the best transformational leaders have elevated product and service offering design along with the creation of end-to-end business systems to the CEO decision level.

He lays out the conceptual ground rules of the new lexicon of market adoption curves, inflection points, disruptive change events, second order derivative effectives, and building road maps across the value chain. Sculley relates personal stories how a "superior customer experience" determines winners and what are the "first principles" used by the most successful transformational leaders.

In an era of global commoditization, Sculley presents real world examples from his own investment successes and how transformational events, like the reinvention-of-work, are creating huge opportunities to rethink business models for companies of all sizes.

Sculley one of the world's most respected marketing innovators, reveals his brand building strategies have helped build multi-billion dollar consumer brands from Pepsi Generation, Pepsi Challenge, Macintosh, Select Comfort, Hotwire.com, to MetroPCS.

Sculley's post Apple career, with his insatiable curiosity to search out better ways, has expanded into transformational leadership in global finance. For those audiences interested in financial service innovations, Sculley will discuss working capital optimization in emerging markets; creating end-to-end asset-lite supply chain companies; experiences building the leading software-as-a-service company for M&A transactions; and re-launching an identity authentication network designed to help global corporations and banks avoid wire transfer fraud in counter party transactions.

Sculley's "Transformational Leadership" speech has been customized to various audiences to emphasize sub-topics like: Power shifts shaping the Virtual Economy; Why big ideas happen in small companies; Customer-in-control vs. producers-in-control; Differentiating your product message in a commoditized world; Understanding the systemic economic linkages between China and the USA.